Native Foods has been crafting 100% plant-based dishes since 1994. They pride themselves on bringing the world’s comfort foods home to your community. To continue to grow in an increasingly crowded market, Native Foods needed a brand that would energize loyal fans while differentiating the chain from its salad and grain bowl contemporaries.
Designed at TOKY Branding + Design
Services Provided
Brand Identity
Copywriting
Illustration
Environmental Design
Packaging
Legacy Branding
Feel Good Food
Having established a loyal fanbase over two decades, it was imperative that we hold on to the warm and relaxed community cafe vibe of the legacy brand while bringing fresh energy and distinction.
The playful color palette takes inspiration from the vibrant veggie menu. The new logo and typography balances familiarity and friendly details while emphasizing Native Foods’ plant-centric personality. The chalkboard artwork that once adorned the restaurant walls has been reimagined as a cast of lighthearted and idiosyncratic characters.
Fast-casual doesn’t have to mean rushed or uncomfortable. Native Foods interiors are designed to create a playful, relaxed environment with bright and inviting spaces showcasing colorful brand artwork.
“I really like the visual richness of this… especially in the vegan restaurant niche that is often presented in cooler-than-thou minimalist designs. This identity signals a fun, comforting, relaxing, enjoyable, and healthy eating experience.”
— Armin Vit, Brand New
