They asked for a simple, low-key company morale builder — a little happy hour, pizza party situation. We branded, marketed, and built a country club, 9-hole mini-golf course from scratch instead.
Designed at Paradowski Creative with Chris Prestemon.
Services Provided
Brand Identity
Copywriting
Illustration
Environmental Design
Packaging
Inspiration for the event brand came from the mixing of the high and low. The delightful contrast of America’s most venerated golf tournament getting down and dirty with the I’m-just-gonna-have-Doritos-for-lunch ethos of the modern agency creative.
Players were challenged by a tire-swing rat, robotic cat toys, and a forest of office chairs. The champion white-knuckled their putter through a three-way putt-off to win the green jacket and the concrete cheese Mini-Masters trophy.
