The DooScreet, cleverly developed by Gary Tatangelo and Natalie Zurfluh, is a game changer in the world of pooper scoopers. Its innovative, palm-sized design offers easy clean-up and a discreet, less-disgusting transportation method to dispose of the doggie doo-doo. Being a passionate dog lover and a firm advocate for poop-free shoes, I was thrilled to help establish this new brand.
The competitive market was dominated by brands with an overly serious tone, treating pet waste disposal as if it were a surgical procedure. Given DooScreet’s core value of discretion and the elimination of any unpleasantness, we were perfectly positioned to bring some levity to the brand and adopt a more playful approach.
A Dog’s Eye View
Most pooper scoopers on the market are branded with only the pet owner in mind. But pet owners are compassionate folks. They care deeply about their pets’ experiences and strive to enhance their lives in any way they can. Why not extend this empathy to the pet’s potty experience? As we carved out the brand identity, we consciously sought to view things through the eyes of the dogs themselves.
The product and packaging was meticulously designed to be environmentally conscious, utilizing only recyclable/compostable materials and avoiding any unnecessary frills. DooScreet’s duty is to help rid the world of waste, not to contribute to it.
